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Bresette + Company Launches New E-Commerce Website for LuxteL

Portsmouth, NH - Bresette + Company, a strategic marketing firm focused on delivering measurable results, recently launched an E-Commerce website for LuxteL llc, a privately held well established manufacturer of reliable, high quality illumination products made in the USA.

Headquartered in Danvers, MA, LuxteL is a leader in the lighting industry and specializes in rugged and environmentally friendly surgical lighting, with a focus on a family of ceramic xenon short arc lamps trademarked CeraLux® and a range of a vertically integrated medical surgical headlights and video cameras trademarked IsoluX. LuxteL’s CeraLux® xenon lamps are 100% made in the United States, and are designed to provide users with maximum illumination and exceptional durability. By using high-strength welds and brazed seals, LuxteL produces CeraLux® xenon lamps that produce a high-intensity white light and are guaranteed to withstand even the toughest environments.

As a result of the E-Commerce site, LuxteL has already begun to generate a significant amount of new sales due to the cost efficiency value-add of purchasing direct from the manufacturer. Bresette + Company has also introduced a social media component as part of their strategic marketing plan for LuxteL; a customized blog that is easy to use and update, and which LuxteL plans to maintain going forward. LuxteL hopes to drive traffic to their new E-Commerce through their blog, by providing a wealth of information from the point of view of an expert in the lighting industry. LuxteL’s blog went live in August, 2010, and can be viewed online at http://luxtelblog.blogspot.com.

Owner of Bresette + Company, Suzanne Bresette said, “We are extremely excited about the launch of LuxteL’s E-Commerce site, and we are confident that it will drive new consumers to the site, as well as keep existing consumers coming back!”

About Bresette + Company
Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. At Bresette, all initiatives start with strategic development. Through their discipline of consultation using a customized strategic discovery + planning process, they help clients define and realize goals, always offering new ideas and innovative ways to meet your companies ever-changing business needs and objectives. Most importantly, Bresette is focused on results! To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit www.bresette.com.


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40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883