Portsmouth, NH (May 1, 2007) –Aqua Paradise Pools and Spas has chosen Bresette + Company to conduct a new marketing initiative. After serving pool and spa owners on the seacoast for over 25 years, Aqua Paradise will be creating a new brand identity with Bresette, as the first step in their new campaign. Owner Steve Lawrence felt Bresette would give his company the new face they desire. “I have plans to bring Aqua Paradise to a new level in the industry. Bresette presented a plan that will do what I know we need, with a budget we can afford.”
Bresette + Company has developed a fully integrated marketing plan for Aqua Paradise to develop the new brand identity and marketing materials. Plans include an advertisement series, radio spots, direct mail program, promotional brochures and collateral, and a completely redesigned website. The campaign will highlight the personal service that Aqua Paradise provides, which sets them apart, and brings customers into pool and spa ownership with confidence. One example is the on-line scheduling of pool opening dates, currently offered on their website.
Clearly an industry leader, the Seacoast supplier of pools and spas is ready for the next stage of growth. In March, Aqua Paradise received three design awards from the Association of Pool & Spa Professionals. Of note was a first place for a Kittery Point pool, over 700 square feet in size. The awards from the national regulatory body for pool dealers and installers also included a first place for an under 700-square-foot pool design, and a second-place finish in hot tub design.
Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit www.bresette.com.