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Mt. Washington Cruises Launches a New Marketing Initiative with Bresette + Company at the Helm

Portsmouth, NH (May 10, 2007) – Bresette + Company is delighted to announce they will be creating a new marketing initiative for Mount Washington Cruises, which operates the M/S Mount Washington. The 230-foot motor-ship is iconic to many New Englanders for day-cruises, nighttime/dinner cruises, corporate events, weddings, and other special activities and events.

Says Suzanne Bresette, Chairman of Bresette + Company, "We are looking forward to creating a fresh personality for Mount Washington Cruises. They offer an historic sailing experience that is fun for residents and tourists alike, but we will also work to draw attention to their unique meeting and event opportunities for the business community."

Mount Washington Cruises chose Bresette for their comprehensive marketing plan that will target the best audiences, raise awareness of the cruises, increase sales, and increase the profile of the MWC in the minds of potential visitors. Bresette will develop and execute an integrated strategic marketing plan, which includes a new, updated brand identity, sales collateral materials, an ad series, radio spots, direct mail series, newsletter, media plan and implementation, a promotional plan/press relations for value added marketing, and a completely redesigned and re-architected web site with full ticket-purchasing and event-scheduling functionality.

Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit www.bresette.com.

1990-2010, Bresette + Company, Inc.

40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883