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Bresette Develops European Distribution Strategy for OIC

September 2004- Portsmouth, NH- Bresette + Company announces the brand development of the European Distribution Strategy for the NH Office of International Commerce (OIC) at the International Trade Resource Center. This Center is located at the Pease International Tradeport in Newington, NH. Facets of the New Hampshire OIC organization include the U.S. Department of Commerce, the U.S. Export-Import Bank, the U.S. Small Business Administration, the NH Small Business Development Center, and the U.S. Agency for International Development. The OIC’s mission is to assist small and medium sized businesses in NH with exporting their products or services to international marketplaces. Functions such as one-on-one counseling, market research, export documentation and licensing assistance, cross-cultural marketing assistance and a resource library has helped to serve this mission for over twelve years.

The NH OIC currently has two central resources in Europe: the New Hampshire House in London, England, and the European Distribution Center in The Netherlands. The New Hampshire House gives clients a physical presence in Europe by giving NH companies London phone numbers and mailings addresses. The European Distribution Center assists these companies with logistical operations. These activities may include country-specific packaging, discounted shipping, and invoicing.

Bresette believed while OIC had a strong approach to their European programs, it lacked the effectiveness of a clearly defined business model. Bresette knew that if properly leveraged, the OIC brand could easily transform the European Distribution Program into a substantial source of revenue. Soon after, logos, positioning, and collateral were all designed to reinforce the OIC brand identity.

In addition, Bresette believed it could facilitate the program entry process for OIC participants. Therefore, an Export CD-ROM was developed as a virtual brochure. This CD provides a launching pad by linking with the web-based application that must be completed in order for businesses to receive assistance. By creating this CD, Bresette is able to give OIC a key deliverable, while giving potential clients a tangible resource. Shannon Hunter, Director of Interactive Service at Bresette, comments, “With both the Export CD-ROM and European Distribution branding, we have created a lot of value for OIC, in both the front and back end of their process. We think that OIC provides an invaluable service to our community, and we are committed to helping them reach their goals.”

Bresette + Company, Inc. is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include LRGHealthcare, Nantucket Association of Real Estate Brokers, North Country Smokehouse, Wentworth-Douglass Hospital, Fine Hotels, BioConcept Laboratories, and Debra Winkler Personal Search. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

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