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Keith Lane Joins Bresette

January 2004 - Portsmouth, NH - Keith Lane has joined Bresette + Company as Creative Director. He brings to Bresette + Company over 20 years of creative and principal experience.

In 1981, Lane left his position as Head Art Director at Hill Holliday to start Emerson Lane Fortuna over a pizza parlor in Boston's North End. ELF was a strategically and creatively driven agency, as opposed to a boutique shop. Serving as Creative Director and Sr.VP, Lane and his partners garnered such clients as Stride Rite Shoes, Marriott Hotels and Stop & Shop Supermarkets along with award recognition including Clios, Emmys, NY Art Directors Show, One Show Gold, CA and Best of Show at the Hatch Awards. ELF grew and was approached by Arnold Advertising in 1990 to join them in a merger acquisition to create Arnold Fortuna Lane (now Arnold Worldwide). As Creative Director, Exec. VP and Partner Lane helped the agency grow to approximately 400 people. Working with diverse clients such as Puma, Fleet Bank and Blue Cross Blue Shield, Keith and his partner Michael Fortuna were named ADWEEK'S Creative Directors of The Year in 1991.

In 1993 Keith left the partnership and opened Lane Advertising in Salem, MA. As President and Creative Director, Lane attracted such clients as Fox Sports Net, Media One, Franklin Sports and the Westin Hotels. Acquainted for several years with Suzanne Bresette, President and Founder of Bresette + Company, the two decided to join forces and strengthen the creative team at Bresette. As Suzanne says, "Keith brings to Bresette a wide breadth of experience and knowledge about the industry, not to mention talent and a new outlook which will energize the agency. We're excited to be working together at long last and be able to add another strong asset to our team."

Bresette + Company is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include LRGHealthcare, New Hampshire Office of International Commerce, Nantucket Association of Real Estate Brokers, Fine Hotels, Wentworth-Douglass Hospital and BioConcept Laboratories. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

1990-2010, Bresette + Company, Inc.

40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883