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Bresette and LRGHealthcare Partner for Fifth Year

November 2003 - Portsmouth, NH - LRGHealthcare and Bresette + Company have recently begun their fifth year of work together. The past four years has yielded great success for LRGHealthcare and continued growth is anticipated. Over the past year the marketing partnership helped propel LRGH to 100% Top of Mind Awareness as indicated by a 2002 Survey. Further, LRGHealthcare was chosen for overnight health care by 97% of those surveyed, up from 65% in 1999. Several areas of the hospital were aggressively marketed resulting in significant increases in revenue for those areas. Those included: Joint Institute which enjoyed a 7% increase in revenue, Occupational Health which had a 36% increase in revenue, Oncology which experienced a 27% increase in revenue, Mammography gained 8% in revenue, Dexa Exams which increased 34% in revenue and Pain Management which posted a 114% increase in revenue. These results point to the strengths of the longstanding relationship which has allowed Bresette to understand the LRGHealthcare business model and more efficiently market the organization.

As LRGHealthcare has merged with Franklin Regional Hospital new opportunities and challenges have arisen. But by utilizing the expertise gained through the careful analysis of the organization, continued positive results are indicated. As Josh Bresette, Executive Vice President of Bresette + Company says, "We are committed to providing the most complete marketing relationships for our clients. This allows us to really function as true partners, equally invested in each other's successes. We are continually raising the bar for our performance and look forward to delivering solutions for LRGHealthcare."

LRGHealthcare's mission is to make quality healthcare available, accessible and affordable. As a healthcare charitable trust, both campuses operate as not-for-profit institutions. LRGHealthcare represents Lakes Region General Hospital, Franklin Regional Hospital, Affiliated Medical Providers, HealthLink, Community Wellness Centers, the Dental Resource Center, Lakes Region Adult Day Health Care Center, the Holistic Health Center in Gilford, and other community-based services.

Bresette + Company is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include Wentworth-Douglass Hospital, New Hampshire Office of International Commerce, Fine Hotels, Nantucket Association of Real Estate Brokers and BioConcept Laboratories. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

1990-2010, Bresette + Company, Inc.

40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883