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Wentworth-Douglass Hospital Selects Bresette + Company

August 2002 - Portsmouth, NH - Wentworth-Douglass Hospital has chosen Bresette + Company as its agency of record after an extremely competitive review process. Noreen Biehl, Vice President of Community Relations says, "We're really excited about this partnership. We've worked with several area agencies but never felt they understood our goals. Bresette's plan clearly illustrates their expertise - and comprehension of our needs."

Bresette's strategy involves the creation of a marketing plan which allows the maximum return of investment of the marketing budget. The plan includes integration of both traditional and unconventional mediums to increase brand awareness within the competitive market. From extensive newspaper placement to billboards and cinema advertising as well as a full-scale web initiative, Bresette's campaign strategy reinforces Wentworth-Douglass Hospital's position as the Seacoast's Leading Medical Center. As Josh Bresette, Executive Vice President explains," This opportunity allows us to execute a 12-month marketing plan which integrates strategic planning and high level creative to form a strong rebranding campaign. In doing so, we can leverage our extensive healthcare expertise and put our strengths to work. And, because we believe so strongly in providing measurable results, we're going to be concluding the first year of work with a survey which will allow us to quantify our successes and build upon them."

Wentworth-Douglass Hospital is the largest acute care hospital in the Seacoast region of New Hampshire and Southern Maine specializing in trauma and emergency services, surgery, cancer care, birthing, orthopedic, cardiovascular services, sleep disorders, rehabilitation, pain management, wellness and prevention programs plus extensive diagnostic services. It has recently undergone an extensive renovation which has allowed it to further expand the scope of its existing services and add new programs with a higher standard of personal care.

Bresette + Company is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include Wentworth-Douglass Hospital, New Hampshire Office of International Commerce, First & Ocean National Bank, Fine Hotels, Nantucket Association of Real Estate Brokers and Lilly Software. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

1990-2010, Bresette + Company, Inc.

40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883