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Bresette Completes First Project for Liberty Life

June 2002 - Portsmouth, NH - Bresette + Company announces the completion of it's first piece for Liberty Life Securities LLC, Dover, NH, member NASD. Liberty Life Securities is a wholly owned subsidiary of Liberty Life Assurance Company of Boston. After careful consideration Liberty selected Bresette to redesign their collateral package for their Guaranteed Life Insurance Program. The package is comprised of several key components: a pocketfolder, trifold brochure, a worksheet pad and representative guide. Suzanne Bresette, President and Founder explains, "Liberty Mutual challenged us to create a look for the GLIP campaign that would reinforce the campaign theme, and target a specific audience. The GLIP campaign speaks to people who are evaluating their current life insurance plan due to new circumstances, like the buying of a home, increased income, or an addition to their family. The photography we selected for the GLIP campaign reflects these milestones, and reinforces the campaign theme, "Do you have enough?" The two primary photographs for the campaign are of a family playing in the fall leaves. We chose fall because it is a season of change, and we decided on a leaf as the icon for the GLIP campaign because leaves change with the season, reminding people of growth and the aging process. We enjoyed working the Liberty Mutual team, their knowledge and the strength of their program helped us to create an effective look for the GLIP campaign."

Liberty Mutual Group is a diversified worldwide insurance service organization with a common mission of "helping people live safer, more secure lives." Founded in Boston in 1912, the Company is one of the largest multi-line insurers in the property/casualty field. With over 35,000 employees and 800 offices worldwide, Liberty remains committed to providing auto, home, life, and business insurance for individuals and groups.

Bresette + Company is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include Wentworth-Douglass Hospital, New Hampshire Office of International Commerce, First & Ocean National Bank, Fine Hotels, Nantucket Association of Real Estate Brokers and Lilly Software. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

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