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Nantucket Association of Real Estate Brokers Chooses Bresette

April 2002 - Portsmouth, NH - Bresette + Company announces that it has been chosen by the Nantucket Association of Real Estate Brokers (NAREB) as their marketing agency of record. Bresette was awarded this account after a comprehensive review of more than 5 other competitors. Bresette's win was attributed in part to the fact that it has extensive experience in both print and interactive mediums and a proven track record of integrating both disciplines effectively.

NAREB, an organization of 33 real estate agencies and brokers in Nantucket, MA has tasked Bresette with the production of a monthly publication while simultaneously creating a companion web site. The four-color publication eclipsed its original concept and has emerged as Nantucket Island Living. This publication showcases advertising from the realtors while incorporating visual images and editorial to reflect the Nantucket mystique. Bruce Beni, managing director of NAREB says, " Bresette really understands how to capture the unique mythology of Nantucket - the look, the feel, the flavor of the Island while at the same time providing real return on the advertising dollars." Suzanne Bresette, President and Founder of Bresette + Co., explains further, " This is the ideal situation for us, a client who knows the importance of establishing a brand and is giving us the opportunity to apply our research in order to bring the brand to life."

Since the magazine's first publication in May, Nantucket Island Living has exceeded expectations directly resulting in sales of over 5 homes for one agency alone. Ken Beaugrand of Nantucket Real Estate believes, "Bresette's strategy has been totally on the mark - the distribution channels have allowed the magazine to not only blanket the island consumers, but through targeted media placement and mailings, reach potential buyers that we could not have reached on our own." Adds Josh Bresette, Executive Vice President, "The Nantucket Island Living Project demonstrates Bresette's ability to go beyond the spectrum of a traditional agency - this account draws upon all our capabilities, strategic planning, financial consulting, media analysis, market research and branding expertise."

In addition to the magazine, a web site reinforces the look and feel of the magazine, but allows realtors to update current inventory and provide more detail on individual listings. It also provides search features which allow potential buyers to define properties by certain criteria. Together these efforts allow the individual brokers to use their collective strength to maximize their presence and effectively sell Nantucket Real Estate.

Bresette + Company is a full-service marketing agency founded in 1990 and is based in Portsmouth, NH. Current clients include Wentworth-Douglass Hospital, New Hampshire Office of International Commerce, First & Ocean National Bank, Fine Hotels, Nantucket Association of Real Estate Brokers and Lilly Software. Bresette prides itself on providing creative solutions with measurable results. From market research to cutting edge creative, Bresette maximizes client return on investment and exceeds expectations.

Contact Deidre Randall, Bresette + Company, drandall@bresette.com, 603-430-0770 for more information.

1990-2010, Bresette + Company, Inc.

40 Congress Street, Suite 500 | Portsmouth, NH 03801
Phone (603) 430-0770 | Fax (603) 430-9883